Surface Pattern & Textile Design Studio

I’m a textile and surface pattern designer based in Aotearoa, New Zealand.

I create fresh, elegant prints for fashion, packaging, and home decor, blending hand-painted watercolour inks with digital techniques.

Formerly an Arts Manager for New Zealand’s largest festivals and institutions, I transitioned into surface design in 2021, achieving significant success.

For my work I draw inspiration from the diverse urban flora in New Zealand and days you can find me wandering, photographing, and enjoying the flora of my local neighbourhood.

I take these inspirations and create painterly, textured designs, infusing each piece with graceful movement and visual intrigue.

You can collaborate with me in several ways: order directly from my catalogue, purchase fabrics through Spoonflower, or work with me to create bespoke prints for your brand.

One of the most exicitng things for me is seeing my work come to life on your beautiful products.

I’m always happy to connect!

Email me at: Josephine@josephinelorelle.com

I’m Josephine Lorelle.

Recent client examples

  • “Thank you Josephine, I can’t wait to display the new printed collection, It will be so beautiful, I love your prints” ~ Nama

  • "The prints look so pretty! I'm really happy with the look, shapes, colors, and layouts. You are so talented at bringing to life what my brain was thinking." ~ Samantha

  • Absolutely in love with Josephine's prints. Her design details and colours make it easy to make my dresses extra special. I will always come back for more. - Taryn, Bitty Bambu

  • It is amazing to collaborate with Josephine and bring her designs to life on wallpaper. Everyone needs Jo's designs on their walls! - Stacey, Aspiring Walls

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