Print sparks joy. It's a form of art that carries human connection and shared experience into your wardrobe. AI can generate a floral. But AI will never walk over fallen flowers, see the changing seasons, or feel what we feel when we experience nature.

Quarterly Capsule by Josephine Lorelle. Eco fabrics in original designs straight to your door!

Josephine Lorelle talks floral trends with her new textile collection First Light. From Simone Rocha's lily-stalked dresses to Balenciaga's blooming embellishment, from Dries Van Noten's invocation of Flemish still life painting, dark background, light seemingly emanating from the blooms, this season's florals are magnified, tactile, and purposefully placed. A celebration of craftsmanship and femininity that borders on the fantastical. The designers doing the most interesting work in this space, Julia Heuer's botanical obsessions, Ulla Johnson's artisan romanticism, understand that the craft itself is the statement.